Teanastellen! Welcome to Ethiopia.
The rich and fertile highlands of Ethiopia – laden with historical treasures like the ancient tombs and obelisks of the Kingdom of Aksum (first to sixth centuries AD) to 17th century castles – bear testimony to the country’s fascinating past. The oldest independent country in Africa, its history dates back to around 3000BC, when Egyptian traders compiled the first records of Ethiopia. Apart from a five-year occupation by Mussolini’s Italy, it has never been colonised.
Coca-Cola was first bottled in Ethiopia’s capital Addis Ababa in 1959 by the Ethiopian Bottling Share Company, which later opened a second branch in Dire Dawa in 1965.
The two plants were nationalized in 1975 and ran as public companies until 1996 when they were bought by Ethiopian entrepreneurs. Just prior to this, in 1995, Coca-Cola Sabco bought shares in the business and, in 1999, signed a joint venture agreement with the plants. With its leadership working hand in hand, the business has seen significant growth over the years. Processes and functions have been improved, resulting in considerable sales increases.
In 2001, Coca-Cola Sabco increased its shares to 61% and the company changed its name to the East African Bottling Share Company (EABSC). The EABSC continues to run the two plants and has 700 employees.
The EABSC’s achievements include the following:
- In 2001, its two plants achieved The Coca-Cola Quality System (TCCQS) Phase One certification.
- In 2002, it celebrated the US$6,4-million upgrade project of its Addis Ababa plant.
- 2003 saw the inauguration of the brand new ‘Philipp H Gutsche Training Centre’ at the Addis Ababa plant.
- In 2004, for the first time in its history, the EABSC registered a volume score of ‘Ten Million Plus’.
Ethiopians enjoy a range of beverages from EABSC, including those from the Schweppes group, Sprite, Fanta, Coca-Cola and Coke Light.